Financial Terms
Glossary

Leverage

Formal

A term used to describe a range of techniques for companies whereby one relatively strong part of an entity - cash, assets, profit streams etc - is used as a lever to gain disproportionate advantage, eg takeovers, fund raising exercises. This is using the strong part of a business to 'leverage' a much greater total impact that is immediately apparent.

Informal

A term used to partly explain some of those incomprehensible financial takeovers. This is designing a deal, takeover, restructuring using one particularly strong part of a company to 'leverage' or create a much bigger result than was thought possible.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.