| United States|change |
A deal clinic is a hosted meeting arranged between a Shark consultant, the account team and the customer to discuss areas of potential business benefit from a proposed solution. These benefits are discussed, quantified, and then entered into the ROI software tools to assess the viability of the business case. Shark's role is to get the customer to contribute with their honest opinions of the benefits - including cost savings, extra margins, revenues, etc. at a level that are easy to sponsor rather than issue benchmark examples of manufacturer claims.
|
Use the Shark Experts to help you close that first deal Once you have seen the process of benefit discovery you will be better equipped to create your own sponsored economic justifications in future. Let your own customers tell you how effective this new engagement method is... and check what impact it has on order success rates.
|
A full ROI based business case - now sponsored by the end customer is produced during the session and handed over at the end of the meeting.
Inevitably the client has their own opinion about the benefits and usually they will already have some thoughts about the potential economic impact. In offering a range of benefit options, with the information and questions necessary to value these, the supplier is more likely to secure the agreement of the client rather, than by dictating the best benefits with which the supplier usually leads.
"A cracking tool - I cannot stress how much it has changed meetings we have with senior people."
John Cruickshank,
UK Sales Director, Equant