What are Deal Clinics and how can I benefit?


A deal clinic is a hosted meeting arranged between a Shark consultant, the account team and the customer to discuss areas of potential business benefit from a proposed solution. These benefits are discussed, quantified, and then entered into the ROI software tools to assess the viability of the business case. Shark's role is to get the customer to contribute with their honest opinions of the benefits - including cost savings, extra margins, revenues, etc. at a level that are easy to sponsor rather than issue benchmark examples of manufacturer claims.

Use the Shark Experts to help you close that first deal
Once you have seen the process of benefit discovery you will be better equipped to create your own sponsored economic justifications in future. Let your own customers tell you how effective this new engagement method is... and check what impact it has on order success rates.

A full ROI based business case - now sponsored by the end customer is produced during the session and handed over at the end of the meeting.

Inevitably the client has their own opinion about the benefits and usually they will already have some thoughts about the potential economic impact. In offering a range of benefit options, with the information and questions necessary to value these, the supplier is more likely to secure the agreement of the client rather, than by dictating the best benefits with which the supplier usually leads.

Examples of areas that might be discussed with the client
What features link to a quantifiable economic benefit? e.g. electronic invoicing saves cost of postage and 2 days cash collection... many hundreds of invoices can amount to substantial financial savings.
Will future IT costs be higher or lower than the current level of charge?
Inventories - significant funds inevitably tied up - but what does a new solution do to reduce this, or avoid obsolescence?
Suppliers - how do we reduce lead times, packaging costs, or gain visibility of orders?
Administration... e.g. re-keying from one system to another? How many times is this happening?
Customer service improvements - how do these convert into an economic benefit?




"I believe the value in this tool is not only in showing the financial benefits of going with our system, but is invaluable in getting the prospect engaged in the process."

Jim Flyn,
Real Solutions, US





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