Sales-Genetics

Today's business environment is characterised by globalisation and industry convergence, more demanding customers and increased earnings pressure. In many organisations this has revealed gaps in the ability to drive growth, issues that could be ignored in yesterday's markets but are critical in growing profitable revenues in today's business environment. Traditional methods in increasing sales performance fail in providing the desired return on investment. It requires an innovative approach in increasing customer intimacy and the ability to compete coupled with a clear focus on execution and results.

This is where sales-genetics specialises. Our mission is to enable top line growth and to maximise corporate value through a transformational approach, leveraging previous investments in people, processes, methodologies and systems. Our transformation framework with the sales dna® in its core provides the foundation to transform a sales culture from servicing demand to creating demand, combined with a sustainable management coaching practice, driving maximum value for your customers.

sales dna® ['salz de'en-a'] genetic composite of sales competencies, processes, methods and systems, embedded in a sales leadership practice, that characterises the performance capabilities of an individual or a sales practice as a whole.

The Linkage between Shark ROI and sales-genetics

Shark ROI tools are a key enabler in the sales-genetics transformation framework.

As systems component the Shark business case tools empower our customers to eliminate the constraints of their sales practice and increase sustainable sales performance. The Shark tools help our customers to quantify the value they deliver to their clients on the way to develop an interdependent relationship and become the trusted advisor.

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